Back to agenda Megatrends The Impact of Education and Cultural Centers and Events in Shaping Knowledge Districts Thu 26 Sep | 11:45 - 12:20 AUDITORIUM CUSHMAN & WAKEFIELD Premium VIP The impact of education, cultural centers and events, in shaping knowledge districts, influencing the aesthetics and atmosphere of neighborhoods. In panel we will: – Discover projects, such as Queen Elizabeth Olympic Park, which includes: • Imperial College London’s masterplan, highlighting the art of creating fully developed campuses and inviting public spaces. • University of the Arts London striking a delicate balance between institutional growth and community impact, and discover how Central St Martins in the King’s Cross masterplan becomes a pivotal element in adapting to unexpected challenges. • The V&A East museum, BBC Music, Sadler Wells, and the London College of Fashion. • The London College of Fashion’s transition to a purpose-built home, showcasing the seamless integration of internal creativity with public engagement. From initial design through construction challenges to completion, this journey introduces a new era of buildings—a fully integrated campus within the city. – Discover how festivals such as Primavera Sound have an impact in the life of a city such as Barcelona or downtown LA Both Queen Elizabeth Olympic Park and Primavera Sound demonstrate how design fosters a positive and transformative connection between universities, cultural centers and events, and the cities they inhabit. Speakers Ignacio Diaz-Mauriño Associate Architect AAM (Allies and Morrison) Daniel Fletcher Chief Innovation & Corporate Development Officer Primavera Sound Moderators Cristina Mateo Associate Dean at IE School of Architecture and Design IE University (Instituto Empresa)