All Speakers Speaker Cristina Mateo Position: Associate Dean at IE School of Architecture and Design Company: IE University (Instituto Empresa) Cristina is Associate Dean at IE School of Architecture and Design, with responsibilities on the overall strategy of the School, business development, stakeholders´engagement, and operations over Masters´programs, including extensive research and writing on the impact of technology in cities (smart cities). She is a specialist in urban ethnography, branding, communication, and E-Transformation & New Business Models. She has an Executive MBA and a Ph.D in Sociology. Sessions Thu 26 Sep 11:25 - 11:45 AUDITORIUM CUSHMAN & WAKEFIELD Premium VIP Megatrends The Power of Creative Industries and Higher Education as Engines for Urban Growth Thu 26 Sep 11:45 - 12:20 AUDITORIUM CUSHMAN & WAKEFIELD Premium VIP Megatrends The Impact of Education and Cultural Centers and Events in Shaping Knowledge Districts