Daniel Fletcher

Daniel Fletcher is Chief Innovation Officer at Primavera Sound, a global live music brand from Barcelona. He contributes to the corporate and growth strategy, including international expansion and new business initiatives for the organization. He holds a degree in Economics and an MBA from IE Business School, in addition to a background in digital strategy, startup creation, urban planning, real estate, and music. Since 2017, Daniel is an adjunct professor at IE School of Architecture & Design.