All Speakers Speaker Emilio Iráculis Position: CEO Company: Silken Hoteles Emilo Iráculis is the CEO of Silken Hotels since April 2017. Silken is a Spanish hotel management company mainly focus on upper scale business hotels. Prior to that, he was the General Manager at Grupo Urvasco. for almost 10 years. He holds a PDG at IESE Business School. Born in Barcelona, he had a previous career in Medicine. He graduated from UAB and worked for more than 10 years as a Interventional Cardiologist in Barcelona. Additionally, he obtained a PhD in Medicine from UB in 2004. Sessions Thu 26 Sep 11:55 - 12:40 AUDITORIUM JLL Premium VIP Hospitality Summit Hotel Repositioning Strategies